What are Immersive Media?
Discover 5 immersive technologies adapted for business today
“Immersion”, “virtual reality”, and “3D content” are now part of business solutions that open up new ways to gain market opportunities, to share and collaborate with partners, and to offer a better customer experience.
Immersive media is defined by immersive technologies that attempt to create, or imitate the physical world through digital simulation. It is the coming together of technology and reality. Examples of immersive media include: Virtual reality, augmented reality, mixed reality, and Imagine 4D’s new technology, Reflected Reality™. These technologies, and others to come in the future, fall under the umbrella term of “Extended Reality” (XR).
According to the NASSCOM report, immersive media represents a massive market of $180 billion by 2022. Reports project immersive media solutions to be key players across a variety of industries. Are you aware of the 5 different types of Immersive Media? Continue reading below to learn about these fascinating and now widely-used technologies.
5 Types of Immersive Media
Here’s an overview of the five different types of immersive media technologies:
- Virtual Reality (VR): A digital environment replaces the user’s physical environment. VR completely immerses individuals in this digital world and this is typically done using head-mounted displays (i.e. VR goggles).
- Augmented Reality (AR): Digital content overlays a real-world environment. This technology enhances reality rather than replacing it. An example of AR includes Snapchat’s photo filters.
- Mixed Reality (MR): As its name suggests, MR is a blending of the real world with a digital world. This experience creates an environment in which technology and the physical world coexist and interact with each other. We can understand it as the coming together of VR and AR. MR also requires headwear.
- Reflected Reality™ (RR): Using curved mirrors and a curved projector screen, RR creates a virtual environment with an accurate sense of depth and three dimensionality. We achieve this immersive experience in a headset-free 3D environment and thus avoid common side effects associated with headsets (e.g. dizziness, nausea, eye fatigue, etc.). RR is a proprietary technology solely offered by Imagine 4D and powers our Multimmersive™ 3D display environment, Station IX™.
- Extended Reality (XR): The umbrella term that covers virtual reality (VR), augmented reality (AR), mixed reality (MR) and Imagine 4D’s new immersive media Reflected Reality™ (RR).
How can Immersive Media be used within different industries?
Immersive technologies are growing in popularity among everyday consumers, but it is within the enterprise sector that we are seeing, and expect to see, an immersive media boom.
Here are some examples of how immersive technologies are being used today:
- Automotive industry: For example, VR technology allows engineers and designers to experiment easily with the look and build of a vehicle before commissioning expensive prototypes.
- Healthcare: Healthcare workers can use immersive technologies for training purposes and prepare themselves in a low-risk 3D environment before working on real bodies.
- Tourism: Immersive technologies allow people to experience virtual guided tours all around the world before finalizing and booking their trip. Immersive media can allow marketers to go beyond providing basic images and videos, allowing users to actually experience the destination before making a commitment.
- Real Estate: Home buyers can experience their future home before it is even built thanks to immersive media and 3D content. This opens up opportunities for developers to upsell their offerings and allows customers to customize their home to their taste.
The industry applications and use cases for immersive media are exponential. Imagine 4D is thrilled to be working in this space and helping businesses accelerate their business potential. If you’d like to learn more about Reflected Reality™, please click here.